Our Story:

It All Started with a Feeling

The belief that style could bring joy to every single day.

Most boutiques start with product; we started with a feeling. SwagglyLife was founded on the vision of what a curated life could feel like—intentional, elegant, and authentic. We’re driven by that feeling, not by numerical milestones.

Our collection is built to communicate a lifestyle, not just to move inventory. This is a space built on an instinct for emotional branding and a desire to create something sustainable and deeply aligned.

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Exquisite & Unique Finds

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Globally Sourced Finds

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Thoughtfully Curated

Our Philosophy: The Curated Life

Our entire philosophy comes down to a duality of warmth and discernment.

We genuinely want you to feel seen and cared for every time you visit. But we also have a quiet intolerance for anything that feels low-quality or inauthentic. We balance kindness with firm boundaries on quality.

We use our intuition to shape the SwagglyLife voice. We read the subtleties and tones of modern life to find the pieces that just feel right. This sensitivity to detail is what fuels our curation process.

We don't just seek out chic fashion. Our curation process is a blend of discernment and discovery, from sourcing quality apparel to finding exquisite, artisan-made home accents that carry meaning. We partner with talented makers and trusted, quality-focused vendors from around the world to bring you products of exceptional character.

We don’t just notice details; we filter the world through them, so you don’t have to.

A Note from Our Founder

Hi, I'm Liane.

For as long as I can remember, I've been passionate about the art of curation—but for me, curation is a practice, not just a passion. I’ve always been someone who leads with refinement but thinks like a strategist. It’s not enough for something to just look good; it has to work as part of a system, a part of your life.

This boutique is the result of that process, which I call creative refinement.

You’ll notice our collection is very particular. This control doesn’t come from ego, but from a clear vision. I’m a creative director at heart, and I see the subtle things others miss—inconsistencies in tone, the quality of a stitch, or the feel of a fabric. My goal is to ensure every piece you receive from us meets that standard.

This means I thrive in refinement cycles. I will circle back, tweak, and polish an idea until it feels right. This isn’t indecision; it’s my process for mastery. We are building something meant to last, not just to sell.

We are also quietly rebellious. We follow the rules of good design, but we’re not afraid to bend them to fit our aesthetic. We innovate through elegant defiance, rejecting standard formulas if they don’t align with our (and your) taste.

Liane, Founder of SwagglyLife

Liane, Founder of Swagglylife
A collage of stylish women's fashion from the Swagglylife collection

For a Life of Style

We created Swagglylife for the woman who finds happiness in the details. She's confident and chic, but also values comfort and authenticity. She believes her home should be a sanctuary. She is a mother, a friend, a creator, and a dreamer.

She is you.

"I ordered a Pol shacket. I love it and it came very quickly. I will order from you anytime."
– Tracy E.

Thank you for being here. We can’t wait to see how you style your life with Swagglylife.

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