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Cleanse and help prevent dryness with Soothing Shampoo made from powerful plant-based ingredients
Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the scalp and remove dirt, grime, and other product residues from the hair. These cleansers help to prevent buildup and residue that can cause the hair to become greasy or limp. Kosher vegetable glycerin then complements by adding moisture, balancing your scalp’s natural oil complex.
Gentle Cleansing | Our PH balanced, plant-based formula is especially gentle on the scalp and hair, making this Shampoo more suitable for sensitive or irritated skin. Being free of the harsh chemicals found in most products additionally helps to retain your scalps natural hydration, reducing dryness and flakiness.
Our Soothing Shampoo should be followed with our Coconut Conditioner. Both are suitable for everyday use.
Mama + Baby Safe | Rustic Strength Shampoo is made with high-purity and concentrated active plant-based ingredients and is less likely to irritate even the most sensitive skin. It is safe for pregnant or breastfeeding mamas as well as babies when no fragrances are added. That's why we called this line "Mama + Baby Safe"
Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ fragrance-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.






Small Batch Fresh | Our shampoo is produced daily in small-batch, at our family-run factory in The Ozarks, USA — arriving to you made the same week.
We’re pleased to offer free standard shipping on qualifying orders of $45 or more to the contiguous USA.
Orders typically arrive within 2-7 business days. Please allow additional time during holidays or peak seasons.
When you place an order, we’ll provide estimated shipping and delivery dates. Please be aware that for orders not meeting the free shipping qualification, rates are determined by weight and distance.
At SwagglyLife, we genuinely want you to be delighted with your purchase! If an item doesn’t meet your expectations, we offer a 14-day return window for store credit (e-gift card). If your return is due to an error on our part—such as receiving the wrong or defective item—we’ll gladly cover the return shipping costs.
You can find additional information about our Return Policy by visiting our Returns Page.
Typically, you can expect your return processed onto a SwagglyLife e-gift card within 5 business days after we receive your return, though many customers receive their gift cards in their inbox sooner.
To initiate a return, simply reach out to us at [email protected] within 7 days of delivery. We’ll provide you with a return authorization (RMA#) and detailed instructions. Once your return has been approved, you will have an additional 7 days to ship back your return. Please remember, it’s important to have an RMA# before returning any items, and we ask that you avoid combining multiple returns.